Privacy Policy

Scope Of The Privacy Policy

This Web site is operated by Project Alive, a nonprofit formed in the State of Tennessee, United States of America, and qualified for United States federal tax exemption under 501(c)(3) of the Internal Revenue Code. Project Alive was formerly named Saving Case & Friends Inc.

For purposes of this Privacy Policy, “personally identifiable information” means information that identifies a particular individual, such as name, postal address, e-mail address, and phone number. When other information, such as e-mail newsletter choices, magazine or product purchases, or consumer product preferences, is directly associated with personally identifiable information, this other information also becomes personally identifiable information.

Information Collection


Personally Identifiable Information We Collect

There are many features on this Web site for which no registration is required. However, if you are interested in participating in certain activities on this Web site (such as submitting photos or messages, making an online donation to Project Alive, or participating in surveys or certain special initiatives), you may need to provide us with information about yourself. For example, if you make a donation to us, we ask for your name, postal address, e-mail address, telephone number and your credit card number. If you are submitting a picture of you or another person, we will ask you for your or that person’s name, your e-mail address, etc. If you participate in an activity such as a survey, we may also ask you to provide other types of information such as gender and personal interests, which we may associate with personally identifiable information. In addition, we may combine personally identifiable information that you have provided to us with other information that is publicly available or that we receive from other reputable sources.

Other Information Collected Through Technology

In addition to information you choose to provide to us, we also collect non-personally identifiable information through technology to make our site more interesting and useful to you. For instance, when you come to our site, we collect your Internet Protocol (“IP”) address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider). Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses to collect information regarding the frequency with which our visitors visit various parts of our sites. We may combine this information with personally identifiable information that you have provided to us and/or with other information that is publicly available or that we receive from other reputable sources in order to make our Web site and communications more targeted to your interests.

Our Web site also uses cookies. Cookies are small text files that are stored on a user’s computer and allow web sites to remember information about users. We use cookies for a variety of purposes in order to enhance the quality of our Web site. We use transient (also called “session ID”) cookies to provide continuity from page to page. A session ID cookie expires when you close your browser. We also use persistent cookies. Persistent cookies allow our donation platform and other parts of our Web site to recognize your browser when you return after your first visit to that part of our Web site. Cookies allow us to personalize your return visits to our site and to save you time during certain activities, such as checking out from our online store. You can choose to remove persistent cookies through your browser options. However, if you do so, your ability to use some areas of our site will be limited.

Finally, our Web site uses a variety of technical methods for tracking purposes, including clear gifs (also known as Web beacons). Clear gifs are small pieces of data that are embedded in images on the pages of Web sites. We use these technical methods to tell us what parts of our Web site you have visited or to measure the effectiveness of any searches you may do on our site. These technical methods may involve the transmission of information directly to us or to a service provider authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our visitors who have agreed to receive e-mail from us, to determine whether our visitors have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be combined with information that is personally identifiable so that we can make our Web site, and any e-mails you have agreed to receive, more interesting to you.

Third-party Advertisements

Advertisements that may appear on this Web site are delivered to you by our web advertising partner(s), including DoubleClick. Information about your visits to this site, such as the number of times you have viewed an ad (but not your name, address or other personally identifiable information) is used to serve ads to you. In addition, we share Web site usage information about visitors to our sites with our web advertising partners for the purpose of managing and targeting advertisements and for market research analysis on our site and other sites. None of this information is personally identifiable information. These partners and third-party advertisers who place advertisements on our Web site may also use cookies and Web beacons to collect non-personally identifiable information when you click on or move your cursor over one of their banner advertisements. For more information about DoubleClick, cookies and how to opt-out of the DoubleClick ad serving cookie, please click here. Once you have clicked on an advertisement and left our Web site, our Privacy Policy no longer applies and you should read the privacy policy of the advertiser to see how your personally identifiable information will be treated on its site.

Information Use

Project Alive may use your personally identifiable information to deliver the information and services that you request, enhance your experience on our site, provide you with informational and/or promotional materials that you might find interesting, and for internal business analysis and other business purposes consistent with this policy. These uses may generally be categorized as relationship maintenance uses and promotional uses. We describe these uses in more detail below.

Relationship Maintenance Uses

Project Alive uses your personally identifiable information to maintain and manage your account, deliver services that you have requested, and generally enhance your experience on our Web site. Collectively, we refer to these types of uses as “Relationship Maintenance Uses,” and they include all of the ways in which we use your personally identifiable information to maintain and manage our relationship with you that do not involve sending promotional materials. Examples of Relationship Maintenance Uses include, but are not limited to:

  • Processing and tracking your online donations to Project Alive
  • Providing the information and services you request
  • Sending you other administrative communications
  • Sending you surveys
  • Sending you updates to our privacy policy
  • Making changes to Web-based features


Promotional Uses

Project Alive may also use your personally identifiable information to provide you with promotional information about activities, services and products offered by us or selected third parties, including promotional material that you have requested. We strive to select trustworthy, reputable companies who offer high quality products or services of interest to you. (However, you may opt out of receiving promotional communications from us by mail, e-mail, or telephone, as explained below. And, we will not share your e-mail address with third parties for promotional purposes unless you consent to such sharing by affirmatively agreeing to it). Examples of promotional uses include, but are not limited to:

  • Providing you with information about educational opportunities
  • Providing you with promotional materials about Project Alive products and services
  • Providing you with e-mail newsletters

Project Alive may provide you with promotional materials by postal mail, e-mail, telephone or other means. You may opt out of receiving promotional communications from us by mail, e-mail and/or telephone as provided in the “Your Choices” section below, and in the case of e-mail, you can always opt out of receiving subsequent promotional e-mails by clicking on the unsubscribe link that we provide in every such promotional e-mail message.

Information Sharing And Disclosure

We take very seriously our responsibility to maintain your privacy with respect to your personally identifiable information. We will therefore share that information only with the following entities, and only in the manner described below.

Service Providers

Project Alive contracts with other companies to provide certain services on our behalf, including credit card processing, e-mail distribution, and promotions management. We provide these companies only with the information they need to perform their services, and they are permitted to use the information only for that specific purpose or as required by law, unless any additional use or sharing of the information is separately permitted under another provision of this Privacy Policy.

Legal Purposes; Business Transactions

Project Alive may disclose any user or customer information, including personally identifiable information, when we believe that doing so is required by law; may be necessary to protect the property, rights, or safety of ourselves, visitors to our Web sites, or other persons; or will help to enforce any terms of use or contest, sweepstakes, promotions, games or other rules. It may also be necessary to disclose our customers’ personally identifiable information to third parties, such as credit card companies, to help resolve disputes that arise in the ordinary course of business.

Aggregate Information (Non-personally Identifiable)

Project Alive may share with third parties aggregated information about you and other visitors to our Web site. When we do this, however, we make any personally identifiable information non-personally identifiable by combining it with information about other individuals or by removing characteristics that make the information personally identifiable to you. We share this information in order to improve our Web site and develop content and services that we hope will be of interest to you.

Links To Other Sites

We may provide links on our Web site to other sites we think you will enjoy. With the exception of SavingCase.com, these sites operate independently of Project Alive and have established their own privacy and security policies. We encourage you to be aware when you leave our site and to read these policies at any site you visit.

Information Security

The security and confidentiality of your information is extremely important to us, and we take a number of steps to safeguard any personally identifiable information or credit card information that you provide to us. We use data encryption technology to help protect against loss, misuse or alteration of your credit card information. Secure Socket Layers (SSLs) encrypt the credit card information sent between your computer and our database. However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy.

Personally Identifiable Information Contained In User Content

Some sections of our Web site may allow users to post or transmit messages, comments, screen names, photos, computer files and other materials. Project Alive does not monitor such transmissions, and therefore cannot be responsible for any personally identifiable information or other information that may be contained in such transmissions.

Children’s Privacy

Our Web site is a general audience site, and we do not knowingly collect information about children. Should a child whom we know to be under 13 make known to us his or her personally identifiable information, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personally identifiable information.

Changes In This Privacy Policy

We may amend this Privacy Policy at any time. If we make any material changes in the way we collect, use, and/or share your personally identifiable information, we will notify you by sending you an e-mail at the last e-mail address that you provided us and/or by prominently posting notice of the changes on the Web sites covered by this Privacy Policy. In any event, changes to this Privacy Policy may affect our use of personally identifiable information that you provided us prior to our notification to you of the changes.

Contact Us

If you have questions or wish to send us comments about this Privacy Policy, please contact us.

Effective as of June 10, 2015

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